Optikal is redefining OmniChannel Marketing
What is OmniChannel marketing? One definition of OmniChannel marketing refers to a seamless experience a consumer should have with a brand, whether it’s via Website, Storefront, Catalog, Social Media,...
View ArticleMulti-Channel versus OmniChannel
All brands engage with consumers on a variety of channels, whether those are display, social, mobile, television, radio, direct mail, or email. Most brands utilize at least three channels to engage...
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Social Media as an Acquisition Funnel
Did you know Social Media can be used as an acquisition funnel? A well executed strategy with a mix of native ads, content, and “like/follower” campaigns can be used to drive leads across Social Media....
View ArticleAll Content Should Be A Strategy, But The Key Is Consistency
With today’s consumers spending nearly eight hours a day overwhelmed with some form of media, data driven OmniChannel marketing is the way forward for all brands with a desire to reach on a personal...
View ArticleOmniChannel Is Increasing Purchases 20% More Than Multi-Channel
By its definition, OmniChannel Marketing embraces a more specialized and unified approach towards customers as opposed to the fragmented approach of Multi-Channel Marketing. But how effective is it?...
View ArticleThe Ways OmniChannel Marketers Can Use Consumer E-Mails Without Clicking Send
According to research, email users will exceed 2.9 billion by 2019. Why is this significant? Emails can no longer be boxed into the send-and-receive model – nowadays, people use their emails to log...
View ArticleWhy Successful Marketers Are 34x More Likely To Use OmniChannel
What distinguishes a successful marketer from an unsuccessful one in today’s world? SEO? Witty ads? The answer is OmniChannel Marketing. Salesforce’s 2016 State of Marketing report revealed that...
View ArticleOmniChannel Experience Encourages Customers To Spend 3.5x More For...
For many stores, midsummer marks the back-to-school sales season. In the past, parents would opt in buying all the school supplies and essentials for their children in one store – but that’s not the...
View ArticleMulti-Touch Attribution Model Is Key To OmniChannel Insight
To understand their consumer journey better and optimize ROI of their ads, businesses have adopted attribution models to gain better insight of their campaigns. The most common types of attribution...
View ArticleWith The Increasing Number Of Devices Consumers Own, Marketers Must Follow...
The average person around the world owns 3.64 devices – whether they are in the form of smartphones, tablets, PCs, laptops, wearables, consoles, and/or streaming sticks. Although the number can vary...
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