Customer Service 2.0: Satisfying Customers in the Digital Age
Customer service should be a top priority for any company. Customers keep your business going, and making them happy is the best way to ensure that they’ll continue to come back. In today’s world of...
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5 Excellent Examples of Omnichannel Retailing Done Right
There’s a lot of buzz surrounding omnichannel retailing and WHY retailers should do it, but the HOW of it all isn’t always clear. Which is why instead of just talking about the benefits of omnichannel,...
View ArticleMillennials, Live Chat and Mobile: 3 Components for Omni-Channel Success
Omni-channel – the ultimate in customer experience delivery. No need to explain what it is anymore. Retailers are familiar with the “big picture” of omni-channel. Now let’s take a closer look inside...
View ArticlePublishers take ad-targeting cues for Facebook posts
Lucia Moses April 20, 2015 Facebook has been enlarging its role in the publishing ecosystem, from trying to handle publishers’ ad targeting to its controversial pitch to getting them to post their...
View ArticleHow publishers and advertisers can take direct relationships programmatic
This post was written by Troels Smit, Head of Demand Sales, LiveRail, a Facebook Company Spring, a season of renewal and fresh starts, is officially upon us. It’s also our gateway to summer, arguably...
View Article3 Crucial Elements of a Successful Dual-Channel Commerce Strategy
It’s no secret that ecommerce is booming and that the future of retail continues to trend toward the digital space. We’ve all seen the statistics about that space: $225 billion in revenue in 2012, with...
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How Ad + Marketing Tech Will Reimagine Programmatic
Written By Scott Krauss Enterprise Technology Solutions The convergence of Ad & Marketing Tech is a really hot topic right now. There is absolutely no question that the two formerly distinct and...
View ArticleOptikal is redefining OmniChannel Marketing
What is OmniChannel marketing? One definition of OmniChannel marketing refers to a seamless experience a consumer should have with a brand, whether it’s via Website, Storefront, Catalog, Social Media,...
View ArticleMulti-Channel versus OmniChannel
All brands engage with consumers on a variety of channels, whether those are display, social, mobile, television, radio, direct mail, or email. Most brands utilize at least three channels to engage...
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Social Media as an Acquisition Funnel
Did you know Social Media can be used as an acquisition funnel? A well executed strategy with a mix of native ads, content, and “like/follower” campaigns can be used to drive leads across Social Media....
View ArticleAll Content Should Be A Strategy, But The Key Is Consistency
With today’s consumers spending nearly eight hours a day overwhelmed with some form of media, data driven OmniChannel marketing is the way forward for all brands with a desire to reach on a personal...
View ArticleOmniChannel Is Increasing Purchases 20% More Than Multi-Channel
By its definition, OmniChannel Marketing embraces a more specialized and unified approach towards customers as opposed to the fragmented approach of Multi-Channel Marketing. But how effective is it?...
View ArticleThe Ways OmniChannel Marketers Can Use Consumer E-Mails Without Clicking Send
According to research, email users will exceed 2.9 billion by 2019. Why is this significant? Emails can no longer be boxed into the send-and-receive model – nowadays, people use their emails to log...
View ArticleWhy Successful Marketers Are 34x More Likely To Use OmniChannel
What distinguishes a successful marketer from an unsuccessful one in today’s world? SEO? Witty ads? The answer is OmniChannel Marketing. Salesforce’s 2016 State of Marketing report revealed that...
View ArticleOmniChannel Experience Encourages Customers To Spend 3.5x More For...
For many stores, midsummer marks the back-to-school sales season. In the past, parents would opt in buying all the school supplies and essentials for their children in one store – but that’s not the...
View ArticleMulti-Touch Attribution Model Is Key To OmniChannel Insight
To understand their consumer journey better and optimize ROI of their ads, businesses have adopted attribution models to gain better insight of their campaigns. The most common types of attribution...
View ArticleWith The Increasing Number Of Devices Consumers Own, Marketers Must Follow...
The average person around the world owns 3.64 devices – whether they are in the form of smartphones, tablets, PCs, laptops, wearables, consoles, and/or streaming sticks. Although the number can vary...
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